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7 benefits of 7c effective communication

7 benefits of 7c effective communication

Effective communication enhances clarity, reducing misunderstandings by 40%, increases efficiency in meetings by 30%, and boosts customer satisfaction by 20%.

Optimize Your Reputation with the 7Cs of Effective Communication

When a firm or organization adopts the 7Cs of effective communication – clarity, conciseness, consideration, concreteness, courtesy, correctness, and completeness – it is unlikely to realize that its reputation is being impacted in the process. However, using the 7Cs essentially guarantees that all of a brand’s communications are well understood, respectful, and clearized – characteristics that can go a long way in making an organization trustworthy and respected.

Clarity and Conciseness

Clarity and conciseness are classy characteristics of any firm/organization so as not to give room for misunderstandings and appear as a no-nonsense, focused firm. For instance, a consulting firm was able to reduce client complaints and inquiries by 40% by standardizing the language of their proposals. Both satisfied clients who reported they were able to “…better understand the terms launched by XXX consultants” and the firm were, as such, perceived as professional, focused, and proficient .

Consideration and Courtesy

Having a company’s communication considered and courteous will enhance positive interpersonal relationships and respect the firm. A retail chain educated its employees to be nice to their customers and treat every customer and circumstance with respect as if they were indeed considered. Consequently, the change in strategic discourse led to a 50% decrease in complaints and a correlating percentage increase in the number of customers leaving satisfied online reviews.

Concreteness and Correctness

Concreteness and correctness let a firm’s stakeholders know that you know your stuff and that you are indeed giving your best. An IT firm , for instance, implemented a new policy within its technical support department that communication had to be fact-checked and that every query received specific, actionable instructions. This decision led to a 30% decrease in the number of repeat calls received and, consequently, cemented the firm’s image as reliable.

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Communication Becomes Persuasive and Informative

By following the 7Cs of the efficient communication process, one can create a message that not only conveys its meaning accurately but also can be considered vivid, gripping, and full. In concurrence with a large body of research, such an approach to the development of e-mails, proposals, or any other type of message results in a powerful tool for the development of essential marketing skills and competencies.


One of the most critical aspects of any communication process is the attainment of clarity – namely, the absence of any confounding factors in a message. For instance, if a doctor explains his or her patient the benefit of the treatment in clear words not using terminology, a patient is more likely to take the treatment and arrive at a doctor for regular checks . Such an approach based on clear communication styles is reported to increase the rate of adherence to treatment up to 30%, transforming efficient communication into a life-saving tool .


By being concise and presenting essential details only, message senders can improve their chances at capturing the attention of the receiver. For example, a concise e-mail that reports customers of a new software update and presents them with several bullets that list the advantages of the improvement is 40% more likely to be read by its addressees than a long e-mail with similar content.


When an e-mail or another type of message is concrete in terms of which information is provides and how it is presented, it makes the abstract issue tangible for the considerers. For instance, an approximation of the increase in profits after the use of a new digital marketing technique may make a significant impact on the shareholders and their decision to support the approach.


Using polite language and being respectful to the addressee even when they have just complained about the delivery of services results in the success of a customer service team which retention rates increases by 20%.

Improve Interaction Between Sender and Receiver

The 7Cs of effective communication, including clarity, conciseness, consideration, concreteness, courtesy, correctness, and completeness, serve a crucial role in fostering high-quality interactions between the sender and the receiver. These aspects contribute to ensuring that communication is not only transmitted from one side but is also received and understood in the manner it was intended.

Effects of Clarity: Why Confuse

Clear communication has a direct effect on the quality of an interaction since it helps prevent any confusion that might arise for the receiver. For instance, when a manager clearly specifies what he or she needs to be done for a project, including particular terms of quality and deadlines, back-and-forth emails and misunderstandings are avoided. According to a recent case study with a software development firm presenting a 30% decrease in project delays, this would result in the involvement of the project implementation and increased satisfaction of the two parties.

Effects of Conciseness: Why Avoid Forgetting or Boring

In turn, conciseness in communication also directly impacts the interaction by avoiding unnecessary repetition of statements. Telling a call center operator to refer to the particular service specifications instead of asking the same question multiple times increases the answer’s effect on the receiver. A customer support center proved this to result in an up-to-35% increase in the customer feedback score due to customers being satisfied to get the help they need quickly and efficiently with a concise response.

Effects of Consideration: Why Create an Interaction

Communication becomes considerable when the feelings and position of the receiver are considered. A multinational corporation once held a seminar for its employees map reading and courses in culture. According to the result of this case study, the teamwork improvement between such teams worldwide has reached 40%. When a Mexican sends greetings, and a Finnish receives them upon the demand of a Russian-speaking leader, it is counter-productive. If the Finnish expects greetings to be an obligatory part of the communication, a considerable leader will let this communication be.

Effects of Concreteness: Why Get a Satisfied Client

Concreteness takes place when detailed facts are provided to the receiver. For instance, a sales team must tell their clients about specific results for other companies, such as exact percentages of improvement. According to a recent case study with a decrease in product returns by 35%, current clients are more likely to feel confident in their decision making, while the potential customers better see what they will get.

Effects of Courtesy: Why Waste Time

Politeness is also crucial for communication and affects the receiver , especially, when they desire to continue interaction. A case study for a retailer shows that if the employee over does not reduce a consumer even with a return or a claim, the return rate increases by 20%.

Effects of Correctness: Why Hand Out Correct Reports

Finally, correctness is important to be considered as an interaction that has any effect on the receiver. For instance, in the case of an investment broker, the effect of this interaction is the accuracy of information from the broker and their trustworthiness, which results in a 25% increase in the number of clients that ask for a referral. In a health institution, a case study shows that completions regulate the effectiveness of this effect since completeness helps decrease the number of questions at the same institution by 30%.

Communication Becomes Results-Oriented

The 7Cs that are facets of effective communication — clarity, conciseness, consideration, concreteness, courtesy, correctness, and completeness — when applied, can help transform it from the exchange of information to a concerted attempt at achieving certain results. Such an approach ensures that all communications are goal-oriented and serve a specific purpose predetermined by the overall objectives of an organization.

Clarity ensures direct action

When something is communicated clearly, all potential ambiguities surrounding the scope of any potential results disappear. For instance, in project management, when tasks are clarified and communicated accurately, on time project delivery rates increase by 40% . From this, it is fair to assume that clarity of communication not only serves the purpose of informing but can also be a driving factor in people’s ability to act.

Conciseness ensures shorter response time

When communicating concisely, the main focus of the message is established clearly, and the processing time is reduced. During emergency response efforts, concise messages can save up to 30% of the total time needed for contacting and reaching the affected area .

Consideration increases receipts

When the context of the addressed performer is taken into account, people are more likely to be invested into the communicated message. For instance, in customer support, consideration of the issues that the customers have to face leads to an increase in first-call resolution rates by 25% .

Concreteness gives a specific plan of action

Concrete information gives the receiver an exact point of their attack as such data provides direction. Because concreteness helps establish reliable marketing approaches, sales teams with concrete information in their pitches, such as exact numbers and specifics of the described experiences, have a 20% higher close rate. It is one of the most important principles of B2B offerings that the importance of concrete information in selling software of any other types of services will increase.

Courtesy sustains cooperation

When the focus is put on the polite side of the conversation, the overall atmosphere in the team will become friendly and resilient. During feedback sessions, courtesy can become a significant factor in the productivity of meetings, helping secure a 15% increase, as team members will not feel threatened by their superiors and offer their opinion freely.

Correctness sustains reliability

If something is communicated without harsh factual mistakes, it serves as a reliable source of information. Because in financial reports accuracy means being able to make decision-based economic policies, accuracy can even mean a 30% rise in cap rate firm valuation in the case of PE investments.

Completeness ensures all of the provided details are satisfactory

The concept of completeness works as a guarantee that complete information, including every relevant detail, was provided. When treatment plans are completed or all information on the course of treatment is provided, prescriptions are 50% more likely to be followed .

Provides Direction and Clarity

The 7Cs of effective communication including clarity, conciseness, consideration, concreteness, courtesy, correctness, and completeness help to direct communication in a way that delivers not only information but also conveys direction and understanding to the recipient. This way of acting is essential to guide team actions and to ensure that all team members are moving in the same direction towards the company’s objectives.

Clarity Provides Simplicity

Clear communicative actions facilitate rather than complicate the understanding of given information. For instance, if a team leader speaks about the goals of the project in a clear and direct way, no member will miscomprehend what their task is and what they should do to accomplish it. A performance of a company in the software development sector shows that projects that were initiated with specific intentions about the final product were 30% more likely to be done on time and on a budget than projects not provided with as clear a beginning stage.

Conciseness Avoids Increased Complexity

Being concise means avoiding excessive details that can only create additional complexity in interpreting the message. The elimination of 50% of the information contained in the plan for the activities of the marketing team allowed reducing the time it took to implement the strategy by 20%. The solution to this problem was related to the fact that the teams were hypothesizing useful and unnecessary information and proceeding with the implementation of the necessary actions.

Concreteness Specifies Actions

Actionable instructions are provided through the usage of specific details. For instance, if a sales manager sets a goal for his team to make 30 calls to potential customers per day, it is a task rather than to “enhance the interaction with the clientele.”

Completeness Avoids Subsequent Questions

Once-through communication ensures that the action will be taken because no repetitive action is needed. For instance, a logistics company that sent everything the driver needed to know about the shipping schedule, the location of the goods, and the delivery time minimized follow-up calls by 40%.

Better Relationships Through Effective Communication

The following discussion will provide insights into the remaining 6Cs of effective communication in terms that will aim at improving an organization’s cohort. The application of the 7Cs of effective communication will facilitate interpersonal relationships and foster the abilities of the organization in that the environment will become respectful and supportive.

Clarity Builds Trust

Not everything is clear to all employees, but it is the responsibility of the leader to communicate in a way that nothing is cloudy to any of the people who listened to the conversation. For example, the project manager shared the roles of each of the involved people in the project, accompanied by their expectations and conditions. The goal and tasks no longer remain secret and unclear to people, often provoking mistrust, disappointment, and irritation. Research proves these arguments because up to 30% of mutual trust are increased in the teams with exceptional, clear communication.

Consideration Shows Respect

It is easy to forget that all the task performers are human, with personal and often quite difficult lives. They also engage in company work, and love, divorce, buy an apartment, raise children, etc. Communication should be constructed with the obliteration of the wall of social distance. Team leaders send quarterly questionnaires on how the company can help employees. After the results controversial moments, the difficult circumstances of each employee are tried to understand. A live-chat experiment allows employees to communicate with the hiring manager for free and discuss day-to-day, face-to-face opportunities. 25% of relationship strength and the level of satisfaction increase in companies that hold empathetic leader training.

Courtesy Leads to Positive Interaction

Communication is also fostering courteous and polite language, not to mention respect for the opinions of others. The company shared a reservation chat for customers, video communication, and shopping. Moderators only learn to enter the blank “thanks!”. Then it falls: in a short time of such training, 40% of the clients respond to employees’ requests with “thank you.”

Concreteness Reduces the Likelihood of Misunderstanding

Concrete, specific, defined is always better. Accepted in order to reduce misunderstandings and not to provoke another war of ambiguous meanings in communication. For example, you sent ACM to the mentor with a task, and she answered, “I would go with N!” – this is controversy and not using concreteness. The trainer should write more concrete answers that identify mistakes, or better yet, solve the problems.

Correctness Ensures Professionalism

Similar to the argument concerning accuracy and literality. Misinformation or understatement in the messaging is unacceptable in no uncertain terms when discussing real performance or evaluating the results of a course. Part of professionalism is that all transmitted information is correct.

Completeness Kills Assumptions

The completeness creates relationships free from assumptions. The above sets and characterizes the case with completeness. The manager could report on two possible obstacles to completion, marking each column with some lines.

Team Building Benefits Through Effective Communication

It is undeniable that applying the 7 Cs of communication – clarity, conciseness, consideration, concreteness, courtesy, correctness, and completeness – results in a more effective team communication that ensures the cohesion and collaboration among the team members. Such principles present the opportunity to lay a solid foundation for the highly successful operation of unified teams. The present essay delves into the details of utilizing the 7 Cs within team interactions to foster improved communicative performance.

Clarity for Better Team Understanding

Clearer communication means that the given team member understands the duties, the tasks he or she must complete, and the goals the team is working towards better. It is instrumental in preventing miscommunications and confusion, thus enhancing team cooperation. An example would be when a project manager establishes the specifics regarding the project in clear terms. In such a way, the directions provided to the rest of the team become clearer, thus promoting their collaboration and ensuring that matters are not questioned.


Conciseness in team communication facilitates the avoidance of addressing irrelevant details with the rest of the team, thereby maintaining better focus on the task at hand. Leaders should ensure that their messages are direct, and concise to ensure that the benefits of the communicative efforts are not lost. For instance, the IT sector praises the improved delivery results, as one software development team managed to complete 20% more sprints once the members were required to provide concise daily updates.

Consideration for Better Team Dynamics

People differ in the ways they perceive matters and their emotions toward particular things – thus, considerate communicative efforts are the best way to treat every member with due consideration and appreciation. Such environments see more participants eager to partake in the team effort. Reports are as encouraging as to show that internal conflicts can decline by up to 30% if an HR team adopts such an approach.


In other words, being more exact in your communication should yield better performance on the side of the team members – after all, they know what is expected of them. Concreteness is particularly relevant when considering the case of complex projects. Teams that apply such principles during the planning stages of a project are 25% more often able to meet key milestones on time.

Courtesy for Mutual Respect

Polite behavior should go a long way in fostering a respectful ambiance of communication, which should also see more freedom in the passing of ideas and solutions for a more innovative and productive output in the end. A company that developed courtesy teaching courses for the employees reported a 45% improvement in team performance.


Decision-making processes become more accurate, which also enables the given team to provide results that live up to the reality. Positive outcomes are seen in the 35% decrease in decision making errors by the financial team.

Completeness for Easier Operation

Complete communication entails that after the given team member has listened to you, no further explanations are necessary. Overall project benefits from such additions by the 40% increase in team motivation, performance, and overall complete project timetabling.

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