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5 Steps to Crafting Impactful Objectives for Productive Meetings

5 Steps to Crafting Impactful Objectives for Productive Meetings

Start with the end in mind” is a great quote by Stephen Covey that can apply to almost everything, from manifesting good things to decluttering that disorganized room in your place.

And here’s how this quote applies to the topic of effective meeting objectives: what answer you want your attendees to say when people ask them “so, what did you do at the meeting?” Once you decide on the answer, you’re off to writing compelling meeting objectives.

Keep in mind that no matter what type of meeting you’re scheduling, it’s important to draft a set of meeting goals. And to get started, the list doesn’t have to be big or complicated; just three to four bullet points will do it.

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In this article, you’ll get to explore several tips on writing effective goals and check out some examples.

Before diving into how to write excellent meeting goals, first, let’s answer the following question.

01-What is the difference between meeting purpose and meeting objective?

The meeting purpose isn’t as concrete and tangible as the meeting objective. Its aim is to set the general tone of the meeting. In contrary, the meeting objective is specific, measurable, and concise.

Example on meeting purpose and meeting objective

Purpose. Enhance integrations with our software.

Objective. Integrate three platforms over the course of three months.

Now that you know the difference between the two, the next step is to know what type of meeting you’re going to schedule. To help you out, we’ve compiled a list of meeting types, and most probably, your meeting will fall into one of the following categories:

  • Decision making
  • Strategic planning
  • Information sharing
  • Status updates
  • Goal setting
  • Problem solving
  • Crisis management
  • Performance assessment
  • Process improvement
  • Training/workshops
  • Brainstorming
  • Consulting/soliciting feedback
  • Task assignments
  • Policy/procedure reviews
  • Team building

Now, let’s explore how you can write relevant meeting objectives/goals.

02-How to write meeting objectives?

  1. As mentioned before, “start with the end in mind.” To write effective meeting objectives, start by thinking about the answer you want your attendees to say when people ask them “so, what did you do at the meeting?”
  2. Create a list of several goals you want to accomplish in the meeting. It shouldn’t be long or complicated. These goals are not the agenda items or activities the meeting participants will be engaged in. Their purpose is to have a more high-level view focusing on your desired outcomes for the meeting. When you write down your goals, you’ll easily omit those that are irrelevant.
  3. Understand that creating excellent meeting objectives will take time and they shouldn’t be prepared just before the meeting. To have concrete meeting objectives, share them with the meeting participants at least 24 hours before the meeting takes place. Ask the participants to review and  identify any missing or unnecessary goals. This can help ensure that everyone is on the same page, save time, and increase engagement.
  4. Write your objectives the SMART way. The SMART framework can be a great guide when writing meeting objectives. It is basically about writing Specific, Measurable, Achievable, Relevant, and Time-bound objectives. A SMART objective can be as follows:

S – Specific: Outline what is required in a clear statement. What outcome, by when. For example, increasing the website traffic by 10% within three months.

M – Measurable: You need to include a measure to enable your company to monitor progress and know when the objective has been achieved; in our example to increase website traffic, currently, we have 50 articles and we should work on increasing the number to 90, based on the statistics we’ve gathered. That’s a measurable goal.

A – Achievable: You need a challenging goal, but it’s important that it’s not challenging to the point of failure. It must be achievable.

R – Relevant: The objective should be relevant to the company’s broader goals, which is, in our example, to increase visibility and sale.

T – Time-bound: For an objective to be time-bound, it should have a timeline that defines the beginning and the end of the period in which the objective is measured. There’s a start and end point, and we can measure the changes within the specified period. And everyone should agree on the purposed timeline.

  1. Our minds always search for reasons/benefits. So, make sure when writing an objective to highlight its benefits. This will motivate your meeting participants to get the job done as fast as possible and will increase their engagement.

03-Meeting objectives tool

Check out the meeting objectives of the following meetings:

  • Skip-level meeting objective: “With your help, I’ll gain invaluable feedback about your team and manager and the organization, so I can make informed decisions and work towards eliminating obstacles and offering you the help you need.”
  • Standup meeting objective: To increase team commitment and coordinate efforts through knowing who is doing what, priorities versus what can wait, and what outstanding obstacles and questions need to be addressed.
  • Status meeting objective: To communicate the project status across departments and acknowledge any roadblocks.
  • Sales meeting objective: Assessing sales team endeavors and overall achievements.

Here I recommend you try Huddles, Huddles is a agile meeting software for your team / company. To see more types of meetings with agenda templates we have in website:

  1. Team meeting
  2. Board team meeting
  3. Quarterly planning meeting
  4. First meeting with new team
  5. Brainstorming meeting
  6. Kick off meeting
  7. Retrospective meeting

Extra Bonus. Make sure to send a thank you mail after the meeting is finished; it has a positive effect on attendees and enhances meeting productivity.

To sum up, effective meeting objectives are your gate to telling your meeting attendees that their time will not be wasted and having people look forward to your meetings. However, you may need to explore one more thing to level up your meetings and hold meetings that will grow your business. It’s meeting management software.

Agile meeting management software, like Huddles.app, go hand in hand with effective meeting objectives to help you kick off meetings that meet business needs faster.

From creating meeting agendas and easily assigning tasks to voting on recommendations, taking notes, and linking meetings if you are creating a series, all in an agile manner, don’t miss the chance to explore what meeting management software can bring to the table.


Author: Mary Nour

Content creator

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